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Conducted primary research
Conducted thematic analysis and data synthesis
Curated low, mid and high fidelity prototypes
Performed 2 rounds of user testing between iterations for prototype refinement: semi-structured interviews and survey
Designed logo and branding
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Figma
Adobe Suite
Canva
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July - November 2023 (13 Weeks)
What is Sardinia.com?
A website curating information from diverse platforms to connect prospective travellers with Sardinia’s finest experiences
After gathering a wealth of insights through a rigorous research approach, thematic analysis revealed the following commonalities:
The desire for travellers to venture to Sardinia stems from their innate desire to:
Relax - be able to experience a self-paced holiday for relaxation
Explore - embark on adventures, such as nature & history activities
Devour - be immersed in authentic & traditional Italian cuisine
For some, the challenge lay in consolidating scattered insights from various websites, particularly challenging for those less tech-savvy, thereby limiting their ability to fully immerse themselves in Sardinia's marvels.
In the design of this microsite, a user-centric approach has been adopted, focusing on the core principles of organisation, information architecture, structuring, labelling, and navigation. These principles serve as the guiding pillars, ensuring that the microsite offers a seamless and intuitive experience tailored to the users’ needs.